Mitt Romney is investing more than his Republican presidential rivals
in online ad and digital media spending.
With Barack Obama’s re-election campaign and the Democratic National Committee hitting the $5 million mark in online ad related spending alone, Romney has spent more than twice as much as Michele Bachmann on online advertising and other digital efforts, and several hundred thousand dollars more than Herman Cain.Through September, Romney spent more than $895,000 with digital consulting firm Targeted Victory, much of which most likely went towards online advertising such as display, search, and video ads.
Look below to see a break down of how various Republican 2012 candidates are spending for online advertising:
| GOP Presidential Candidates Online Ad/Marketing Spending April-September 2011 | |
|---|---|
| Candidate | Amount Spent on Online Ad/Marketing Related Buys |
| Mitt Romney | $895,229 |
| Michele Bachmann | $394,508 |
| Jon Huntsman | $100,971 |
| Ron Paul | $95,436 |
| Rick Santorum | $68,466 |
| Buddy Roemer | $41,114 |
| Herman Cain | $24,935 (not including video production spending) |
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